Machine learning and artificial intelligence is now the go-to technology when it comes to digital marketing.

It's been quite a year for the B2B manufacturing business. While the ongoing pandemic caused uncertainty in some markets, it also drove many more B2B buyers online. Our recent survey found that 97 percent of B2B manufacturing businesses are feeling increasing pressure to get their products to market faster compared to just a year ago. On top of that, 87 percent of manufacturers indicated that they're facing more competition now than they did last year. Manufacturers rushing to adopt e-commerce delivery have been challenged by technological limitations and the complexities of gathering and maintaining product information for all of the new channels and marketplaces they're entering.

For e-retailers, deep learning offers immense opportunities to increase conversion rates and improve the brand image through positive customer experience. According to a 2018 U.S. Census Bureau report, the e-Commerce industry has shown impressive growth in the past one decade. The online revenues have steadily eaten into an additional 1.5% of the yearly retail sales for the past several years. Tech giant Amazon is projected to make up half of all eCommerce sales in the US by 2021. Statista predicts the global e-Commerce sales will amount to $ 4.88 trillion; thereby, showcasing a yearly growth of 20%.